How I work

Independent CRM & Marketing Automation advisor, based in Stockholm, working globally.

I help companies connect business goals, customer experience and technology.

With over 12 years of experience in CRM and Marketing Automation, I combine strategic thinking with hands-on execution to create solutions that actually work. For people, not just for systems.

Where strategy meets execution

Driven by curiosity and clarity, I work at the intersection of business, technology and people. Turning strategy into practical results.

I believe that great systems are built with their users – not for them. That’s where adoption happens, value grows, and technology truly enables better work.

During my ten years in the agency world, I had the privilege of working with clients such as Fastighetsbyrån, Resurs Bank, Mercedes-Benz, Tetra Pak and Johnson & Johnson. Helping them develop data-driven marketing, relevant communication and smarter CRM solutions that supported real business growth.

My approach is simple: keep it clear, keep it useful and make sure it lasts.

Today, I work with companies that want to take the next step in CRM and Marketing Automation, from strategy and implementation, to long-term adoption and results.

If you think my experience could be useful to you or your business, I’d be happy to connect and learn more.

If you think my experience could be useful to you or your business, feel free to contact me – either on LinkedIn or at [email protected].

This is what I look like =)


Strategic thinking in action.