The average

5 February 2018
5 Feb 2018

Too many looking for the average. When it comes to analysis, conversion optimization and partly even copywriting, you look at the average.

As an expert, you need to zoom into the details. Look at the user. Don’t optimize for the average. Don’t summarize.

Be specific. Give details.

How do you convert the average visitor?

You don’t.

You’re converting the user who will buy your product or service.


Sales vs Customer Success

Meetings