• Idols

    I rarely watch TV but I’m watching Idols, the reality show and singing competition. The reason why is the following.

    Courage and growth.

    It is amazing to see how people progress. They grow from a little habit in the closet to something big among thousands, sometimes millions of viewers.

    That if something requires courage to fail. And if you dare to fail, you can win.

    Ask Kelly Clarkson.

  • When you are tired, run

    Note to self. Today I have been tired all day, after a long day in town I came home tired, very tired, but had nevertheless decided to go for a run. So I put on my running shoes and went for a run and now, afterward, it feels really good and I am more alert.

    So when you are tired, run. Get out and breathe fresh air. Go for a walk, move your body.

    Run, walk, breathe, get outside. It’s healthy, it will help you be more creative and will help you be more productive. You will have more energy afterward if you run, walk or in some way move your body outdoors. Just do.

  • Just one click

    A quick note on the future of e-commerce.

    This month, September 12, a patent that helped Amazon take over online commerce will expire. Amazon have had their 1-Click patent for 20 years but this year it expires. This will change e-commerce forever.

    Will be really interesting to see what happens with one-click payments online.

    More reading

  • List of lessons


    Some of my learnings during my years as an entrepreneur.

    List of lessons

    • Full freedom, total responsibility – which means that you solve everything you need to do
    • There will be a time without any assignment/cash
    • Deliver more than you promise
    • Find a getaway, you can’t work around the clock, even if it’s “your hobby”
    • It will always be too much or too little work, the perfect balance doesn’t exist
    • Be humble but proud of what you do
    • Learn to estimate your time
    • The perfect opportunity to start is now, not tomorrow
    • Running a company is not glamorous
    • Be the best at what you are passionate about and do what you are passionate about

    Dare, risk, win!

    Photo by Llywelyn Nys on Unsplash.

  • Entrepreneur

    Entrepreneur – to execute and implement

    I have been running companies for quite a few years now but have never used the word entrepreneur to describe myself. Never thought it suited me, or rather, not associated myself with others who described themselves as entrepreneurs.

    It is a somewhat distorted concept. At the same time, I have not found another good descriptive term that fits.

    The word entrepreneur appeared in a French dictionary already in the 1400s and means to implement. A word I can really associate with and does not feel so banal.

    That’s how I learned everything I can after my first company registration.

    Work and learn driven by interest, be curious, test, execute and learn from what you do along the way.

    What worked, what did not work.


  • Embrace the action habit

    Thinking and planning are important.

    Acting is even more crucial.

    This is where I embrace the action habit.

  • Requires zero talent

    Zero talent

    • Be on time
    • Work hard
    • Attitude
    • Energy
    • Passion
    • Be open to learning (flexible mind)
    • Appreciation
    • Body language
    • Do that little extra
    • Positive words to others and yourself
  • Andy – viral twice online

    Andy Boyle has written an inspiring blog post about what he learned from not drinking alcohol for two years. This time Andy writes about how his articles have become viral twice, on both ends of the emotional spectrum – hate and love.

    Here’s what you don’t know about going viral: Afterwards, you’re the same guy. I still have a regular job. I still have plenty of problems. I still had to clean up after my cat pooped in the tub last night.

    But going viral can inspire you to work on yourself IRL, as it did for me especially the first time around.

    Read The True Story of How I Went Viral – twice →

  • My company Push Forward becomes a part of Infunnel

    Exciting things are happening! After 7 years, I will no longer run my own business, Push Forward AB becomes a part of Infunnel.

    I comment on the merger of the companies in our press release:

    Our goal has always been to deliver high quality web solutions that drive our customers sales. Now we get even more opportunities to get there. Infunnel have the right mindset, and together we will deliver the best solutions in the industry, both from a technical and business perspective.

    Read the press release (in Swedish) →

  • Dilbert, Charlie Chaplin and developer happiness

    What have Dilbert and Charlie Chaplin in common in terms of company culture and developers? Chad Dickerson, former CTO, now CEO at Etsy gives a talk about “Developer Happiness” and talks about how Etsy managed to create a prosperous and good company culture where development has a central role.

    Inspiring and worth seeing!

    Also available on Slideshare

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