• Meetings

    No one like ineffective meetings and meetings cost money, even the good ones. So before the next meeting, think of the following.

    Come prepared with a few questions - it allows you to take faster and smarter connections.

    Ask questions. People don’t care if you ask questions as long as you listen to the answer. I’ve learned that no boss or someone more experienced than you will think you are stupid because you ask questions as long as you listen to the answer. So ask questions and listen to the answer.

    Be in time - respect each other, of course, this applies to everyone, including managers and decisions makers.

  • The average

    Too many looking for the average. When it comes to analysis, conversion optimization and partly even copywriting, you look at the average.

    As an expert, you need to zoom into the details. Look at the user. Don’t optimize for the average. Don’t summarize.

    Be specific. Give details.

    How do you convert the average visitor?

    You don’t.

    You’re converting the user who will buy your product or service.

  • Sales vs Customer Success

    In the past, there was just sales and support and the line between the two was pretty clear. Although today it is more complex and more technology involved it is surprising that many still work according to the same principle.

    Stop selling features. Start selling benefits.

    As a founder or marketer, you must go beyond selling features.

    Think of how the product works, what value does it provide to the customer?

    Sell just that.

  • Future generation

    One of the last years most popular articles is about the future generation, called iGen, or generation Z. The article compiles data on today’s always connected teens and their screen time.

    You can, among other things, read that psychologically speaking, the iGen is more vulnerable than the Millennials were. Rates of teen depression and suicide have skyrocketed since 2011. But the author, Jean M. Twenge, mentions that it’s necessarily not the screen time that causes unhappiness; it’s possible that unhappy teens spend more time online.

    Worries for the future generation is nothing new.

    We, the older generation, have been worrying for future generations in all years. Thousands of years ago Socrates was worried that the next generation would mess up.

    The article is interesting no matter what position you have in the discussion and will make you think, even if you are not a parent.

    Read Have Smartphones Destroyed a Generation?

  • Team size

    Team and communication are not always easy, especially not team size and it’s communication. A bigger team makes the communication more complex. The overhead of communication between developers, designers and managers in a team can be overwhelming.

    For each person you add to a team, there will be more communication routes, making it all more difficult for your team.

    How many should you be in a team?

    My simple answer to that is; not too many. Some people say three, some draw the line at 15 people in a team.

    Founder and CEO of Amazon, Jeff Bezos has his own two-pizza team rule. My experience says it’s getting complicated above a size of five.

    Lots of people do not solve the problems faster, avoid throwing more people at problems.

  • Back to blogging?

    It’s so hard. I started building a new theme, made a content calendar. I made plans. Three weeks in I still haven’t get started publicly. I became tired of myself and did a rethinking.

    Start small, start now. To start small is much better than start big and therefore later. You don’t have to start perfect.

  • Dreams and execution

    My flight was delayed today which gave me time to spend on old notes. Came over some word that makes sense. Guess it’s a quote but can’t find it elsewhere.

    Dreams don’t pay the bills. Execution does. Either you’re producing or you’re pretending.

    Great words that match with my mentality on how to tackle problems/goals/dreams and move forward.

    Go, start do something.

  • Do what you can't

    The days you get a sneaking feeling that you can’t, you’re too old, too young, it’s too late or someone tells you that you can’t.

    In those moments you can watch this video. I love it, it’s so inspiring.

    It is possible. Start doing things “you can’t”. It is extremely rewarding. You enriches your soul, your life and gain experience that will take you into situations and opportunities you never knew existed.

    A video that gives that extra boost.

  • Who is stopping you

    I have always taken big decisions much based on my gut feeling and personal experience. I’m not much to ask others for advice or tips, which is probably both good and bad.

    If you get an advice, try to evaluate the advice you are given. Not all advice is equally as good or bad for everyone.

    Trust your gut.

    You can do more than you think, you just had to have courage. There is no perfect timing for big or drastic decisions. You just have to take the plunge and decide to do it.

    You can do more than you think and it’s never too late.

    Far too many people go around and think too much about what others will think, or are afraid to be outside the norm of what is normal in their age, in their situation. Says who? Life is too short to do things you don’t enjoy, or do things just because others happens to do the same. You are you. Do what you like doing.

    Take the plunge, do things you don’t dare. It’s refreshing! You will feel more alive than ever. You can! You want to, you dare to.

    Who’s stopping you?

  • No to yourself

    It’s easy to say yes, isn’t it?

    A yes-can-do mentality is something I value highly. You can do more than you think and you can say yes to things and find a solution later. It’s doable.

    I have learned a lot thanks to this approach.

    But be careful and mindful. When you say yes to others, make sure you are not saying no to yourself.

  1. « Previous
  2. Next »