37signals, which recently changed their name and focus and is now called Basecamp, is a relatively small company with a great spread. They began as a web agency in 1999 and a few years later began launching their own products. Recent years have one of the founders, Jason Fried, written some books, including the one you see above, Getting Real.
I’ve been inspired by 37signals, or Basecamp as they’re called, and have had this book on the bookshelf for years. It is a few years old and many of today’s web developers would probably agree on what the book says. A great book to start/set a business culture and should be read by anyone who runs a business online.
It can be read online as well! A few favorite parts:
- Lower Your Cost of Change
- The Three Musketeers
- Half, Not Half-Assed
- ”Rinse and Repeat”
- Hire Less and Hire Later
Last year they released a new book, Remote: Office Not Required which I’ve bought but not yet read.